Full Press Release

FAL Clothing is the brand of Manifattura Landi, an Italian company situated in the famous textile district of Prato since 1968. The company began its activities as an hunting clothing manufacturer and quickly achieved excellent results. From the 80’s, the company opened to the manufacturing of military camouflage clothing, protective workwear and technical socks.

FAL clothing stands for the particular fabrics that are weaved in the premises of the company and by a few selected partners in the surroundings. Technologically advanced fabrics that represent over 40 years of experience that have earned to Manifattura Landi the reputation of one of the most important hunting apparel and workwear manufacturers of the world.

Falclothing.com has been created to give our clients and the new ones as well the chance to view our complete catalogue and the new creations: innovative fabrics, new styles, new products. A catalogue where each product has been presented in details and with all the information about the possibilities of customization.

In the latest few years, Manifattura Landi has also become a leading company among all the protective workwear manufacturers, especially for what concern to protective knitwear and protective technical socks. A collection of clothing that is suitable for extreme conditions, both on winter and summer time. The complete collection of protective workwear can be viewed on the new website.

Andrea Paoli - Marketing consultant for FAL Clothing

Margheri Antichità is an Italian company specialized in the selling of Tuscany’s antiques and Italian antique ceramics. Our showroom is located in the municipal district of Borgo San Lorenzo, just 25 km from the famous city of Florence. It is open everyday of the week from Monday to Sunday.

The company decided to create the new website Margheriantichita.it to present a selection of the Italian antiques furniture available at the showroom. A selection that is constantly updated by the owners with the introduction of new pieces of furniture and antiques that can be of interest to their clients.

The company handles the following antique Tuscan furniture: doors, dining tables, sideboards, closets, chairs, paintings, libraries and a lot of different small objects of particular interest. They also specializes in the sale of ceramics realized by the renowned Chini manufacturing that is still based in Borgo San Lorenzo nowadays.

For the large selection of antiques, Margheri Antichita can be well considered one of the best antique shops in Tuscany and certainly one of the best antiques in Florence. In the latest few years the company has also started to offer the restoration service and the reproduction of antique style furniture especially addressed to farmhouses and holiday farms.

Andrea Paoli - Marketing consultant for Margheri Antichità

Vetri delle Venezie, Vetrerie Riunite SpA Business Unit and the market leader in kitchenware and home accessories of glass, embarks online with the new e-commerce site created for users in the UK. With a simple click at http://www.vetridellevenezie.co.uk/, even British customers who love Made in Italy design will now be able to purchase catalog articles online and browse through the new 2011 collections.

The idea of creating a new site stemmed from the desire to have a direct channel to fans of the transparency of glass and design Made in Italy. The proposals of Vetri delle Venezie, marked by high standards of quality and original design, range from wine and water glasses to decanters, cakestands for desserts to plates and platters made of glass, interior accessories such as vases and centrepieces.

The CEO of Vetrerie Riunite SpA, Ing. Alberto Maria Foresti, really believes in this project which sets out to take every opportunity to succeed in this economy, reflected in the lifestyle of consumers:
“Vetri delle Venezie is well positioned to benefit from new trends, with its slogan “not your everyday glass”. Acknowledged as a trend a decade ago, the hunker-down trend is gaining strength. Consumers’ emphasis on home centered lifestyles is driving the trend, now called “uber-cocooning”. Potential opportunities are vast in houseware. Consumers are flocking to e-commerce, where social persuasion and collaborative consumption are leading trends. Modern consumers want “social proof” and reassurance from others in the form of a positive review and shared link. One expert says that the group-think revolution is “a force that’s bound to transform business, consumerism and the way we live.”

At this new English portal, customers will be able to choose from the wide range of items designed by Vetri delle Venezie, the item that best meets their needs in terms of taste and convenience and buy it directly online. The site is built with graphics and techniques that make navigation easy and intuitive for customers. The layout includes a series of features that help customers find products, such as a vertical navigation menu with a list of the catalog items. This allows you to easily identify the type of products you want.

The homepage welcomes visitors with compelling images, highlighting the latest products. Users are also given the opportunity to download the product catalog in pdf format. Intuitive and easy to navigate the new E-commerce website will quickly become a reference point for all those who love glassware and tableware in the United Kingdom.

New web pages are a window that is always open, 24/7, showing the world of Venetian glass: the online shop is a comprehensive tool to stay informed, quickly and completely, about the latest items, new collections and everything that revolves around this Venetian company. Here you can also purchase products and conveniently receive them at home.

E-commerce Site UK: http://www.vetridellevenezie.co.uk/

Email: ecommerce@vetrerieriunite.it

Filati Biagioli Modesto produces high quality knitwear yarns since 1919. Knitwear yarns that are considered as the real excellence in the market of yarns manufacturing. The company has developed a production system that include the selection of raw materials in the country of origin and the following manufacture in the owned plants located in Tuscany, Italy.

Filati Biagioli Modesto has just launched the new website Filatibiagioli.it that includes a lot of useful tools for its consolidated partners. The main features of the website include: the possibility to view the whole collections of cashmere yarns and the possibility to process a sample order and/or to process an order of yarns.

The actual collection of pure cashmere and natural yarns is reserved to the partners while the past collections are open to the whole public. The company had to take this decision to protect the identity of its yarns collections which usually anticipate and affect the fashion trends. Moreover, the website has been also created to open a new and direct channel of communication with its consolidated partners and new potential customers.

This is another evidence of the global vision that has always distinguished the company. A company that has always considered the concepts of tradition and innovation on the same level of importance. Tradition and innovation that you can now find in the knitwear yarns created and manufactured. Two concepts that are the reason of the huge success obtained through the years. Since 1919.

Andrea Paoli - Marketing consultant for Filati Biagioli

Private Florence is a company that provides a first class chauffer service in Florence, the whole Tuscany area and the north side of Italy. In the latest years the company has started to organize one day and half day Tuscany tours departing from Florence like the wine tour of Chianti.

The company decided to realize its new website PrivateFlorence.com to provide detailed information related to the limousine service in Florence as well as the day trips of Tuscany. In the website are presented the complete list of day trips starting from Florence Italy, such as the tour of Florence, Siena, Pisa, Lucca and the Ferrari museum tour.

The private tours in Florence and the wine tours of Tuscany are available almost every day during the year and follow special routes arranged by the company thanks to the deep knowledge of the city and the whole Tuscan countryside. The other private tours can be booked according to the availability of cars and drivers.

Private Florence also manages direct transfers from the major airports, harbours and train stations of Tuscany and provides a direct Pisa to Florence transfer service. All the services and tours are performed with Mercedes-Benz vehicles of the latest generation. Each vehicle has all the accessories and optionals to guarantee the most available comfort to our clients and all our drivers are known for their professionalism and discretion.

Andrea Paoli - Marketing consultant for Private Florence

The Baracci company is specialized in providing an exclusive chauffer service to companies and private as well as in arranging private tours of Tuscany and the regions nearby. All the services are performed through Mercedes-Benz and Volkswagen minibus that are known for their high standards of comfort and safety.

The company has just realized the new website Firenzeautonoleggio.it to present the detailed list of the limousine service in Florence and the Tuscany tours departing from Florence. Both the limousine service and the tours are performed by professional drivers that have been selected for their availability and discretion.

The tours arranged by Baracci include the following experiences: the Ferrari museum tour, winery tours of Tuscany, Florence Italy day tours and others. Most of our tours have a standard length of one day while a few can be done in just 4 hours like the tours of Florence Italy. All the tours can be customized according to the requests of our customers.

Other services that are very requested nowadays are the transfers to and from the airports of Tuscany. This is why the company has activated a standard service to offer the Florence Pisa airport transfers. This service is actually available with cars and minibus, according to the number of people flying to Pisa and/or Florence. The company also handles private direct transfers to and from the major airports of Italy.

Andrea Paoli - Marketing consultant for Baracci

The brand of luxury italian shoes cinziacelentano has opened the website where lovers of mens handmade shoes can now customize and buy shoes online like mens leather shoes and vintage shoes. Mens italian shoes that actually represent the excellence of footwear manufacturing art and are solely realized with italian materials and accessories by master italian shoemakers. Handmade leather mens shoes that are realized according to the most refined and difficult craftmanship: blak rapida, goodyear welted and norwegian.

Inside cinziacelentano.com e-store are a selection of the best italian shoes and the most expensive mens shoes: business shoes, crocodice mocassins vintage style shoes, vintage sneakers, custom made dress shoes, goodyear shoes, goodyear sneakers and much more. The difference with other e-stores of shoes is that each cinziacelentano shoe can be customized according to your style and fashion ideas. Custom made mens shoes that, being exclusively yours and especially realized for you, will be personalized with your name on the inner sole.

To ease the process to buy cinziacelentano italian shoes, the company has created a section of the website where you can check your size and find all the advices to measure your feet. This is a simple, practical and very useful tool that finally gives everybody the opportunity to order on line made to measure shoes and custom made shoes for men with confidence. The staff of cinziacelentano has worked hard to make sure that you could have the best luxury shopping experience possible. A shopping experience where you can buy mens shoes, exclusive sneakers and exclusive shoes without the fear to be wrong and finding yourself with less than perfect luxury italian shoes.

We are sure that cinziacelentano e-store will soon become a point of reference for lovers of luxury mens shoes and made in italy shoes cause our handmade italian shoes represent the very best mens shoes you can find anywhere. Italian shoes for men that can be personalized with different luxury leathers like crocodile, alligator and snakeskin. Inside the website is also available a “culture” section where you can understand the hard work that stands behind each cinziacelentano creation. Creations that, as stated before, we consider to be the best mens italian shoes online now available.

Andrea Paoli - Marketing consultant for CinziaCelentano

The high-end luxury division of Daimler AG Group relies on the Italian web agency to realize a project aimed to renew its global online presence.

Milan (Italy), April 23rd, 2010 - nascar, the Italian web agency directed by Marco Realfonzo online at www.nascarwebagency.com, enters through the front door among the providers of the international brand, unquestioned reference point in the extreme luxury world.

After an international pitch, joined by some of the most important European communication agencies, Maybach chose nascar to renew its whole online corporate presence.

The design concept and the interactive communication proposed for the new corporate website have been truly important in this choice, with wide attention to multimedia contents: great importance has been dedicated to videos and images, dynamic, strong and elegant at the same time, intended to evoke the feeling of driving a Maybach. Graphic design supports communication, and the navigation is conceived to be innovative and user-friendly.

“The brand Maybach – says Sergio Esposito, Creative Director of the web agency – is everywhere synonymous of exclusivity and perfection. It is a great satisfaction to work with people moved by quality, passion and care for the detail to reach success. It has not been simple, but the common love for quality and attention in realizing projects aimed to satisfy the clients, has been the main reason why Maybach chose nascar among all the agencies participating to the pitch”.

The project, conceived by nascar and coordinated by Triboo SpA - internet company which owns significant stocks of nascar since January 2010 – is complete and ambitious, involving the realization of the new site with the full management and editing of the contents, a SEO campaign and all the activities involved, the cms platform realization and further editorial projects, aimed to constitute a strong online corporate presence, coherent with the brand values.

A long run and global project, aimed to consolidate, also in the internet, the brand Maybach as an unquestioned leader in high-end luxury world, and a reference point for the people living the luxury lifestyle.

“It is a great honor for nascar, an independent web agency that participated to the pitch as an outsider – says Marco Realfonzo – The project for Maybach is a complete and international one, and its worldwide management is devolved upon nascar’s competences and skills, gained through the years working with famous brands such as Ferrari, Fay, Tod’s and Maserati”.

The first step of this project will be the realization of a mini-website dedicated to the facelift of the precious models produced by the luxury car manufacturer, that will be online for the opening of the Beijing motor show at www.maybach-manufaktur.com.

About nascar

Born in 2007, nascar is a web agency with headquarter in Milan; more than 20 highly qualified professionals are part of nascar’s team, each one with different experiences and skills, but all with a great passion for the internet and digital communication world. nascar offers to its clients, that are Italian and foreign mid-sized and big firms belonging to different fields, consulting services on online communication, from the definition of a digital identity to the web site planning in all its components, from the interaction design to the development of secure and reliable CMS platforms. Our digital communication projects are based on a thorough work method that mixes up attention to communication with modern and appealing graphic solutions and with the highest criteria of usability and accessibility, in order to make the user experience easy, intuitive and, at the same time, interactive, funny and emotional.

Contacts:
Mariachiara Troise
+39 02 6474 1440
mtroise@nascar.it

Shop Online with Nomination

Nomination expands its international retail network with an elegant and easy to use online store. Stylish, fashion jewellery, all made in Italy is now just a click away.

Nomination, Italian fashion jewellery brand and worldwide leader in the steel and gold jewellery market, opens its e-commerce to shoppers around the globe offering stylish, modern jewellery collections for men and for women. Shopping the Nomination collections has never been easier, accessed through the Nomination website, www. nomination.com, the online store has an extensive range of jewellery collections you can browse online and have delivered to your door.

Nomination’s Composable Link Bracelet - the most personalised bracelet in the world - is now available online. An original Nomination design, the Composable Link Bracelet is made up of individual links that can be interchanged so you can personalise your bracelet choosing from thousands of links decorated with precious handcrafted details: letters and symbols in 18K gold, hand-painted enamel, precious and semi-precious stones and sparkling cubic zirconia. The online store has a special area dedicated to the Composable Link bracelet so that you can browse the collection and create your bracelet again and again, choosing from more than 3,000 precious links.

Nomination jewellery makes the perfect gift, made in Italy from only the highest quality materials, Nomination jewellery is stylish and modern with many collections offering a selection of one-size-fits-all expandable bracelets and rings so you don’t have to worry about sizes. Select the gift wrapping option and your jewellery will arrive complete with gift bag, box and ribbon and you can even include a personal message for a special occasion. Nomination’s new online store makes giving precious and personal gifts easier than ever before.

Press Contact:
marketing@nomination.com

About Nomination

Founded in 1987, Nomination is headquartered in Sesto Fiorentino, Italy. A worldwide leader in the steel and gold jewellery market, Nomination is the renowned creator of the Composable Link Bracelet as well as several additional collections of exquisitely-crafted jewellery promoting communication, individuality and self-expression. With thousands of independent retailers and 50 mono-brand stores in 30 countries around the world, Nomination is synonymous with quality, originality and innovation.

NOMINATION s.r.l.
Via Fratelli Bandiera, 22
50019 Sesto Fiorentino (Florence) - Italy

www.nomination.com

Few days ago the Euro House Inn official website has been renewed through a new Booking Engine system realized by Ngs Service.
The new graphics line is the same only for some elements and all informations concerning room/services typologies and availabilities are very simple to consult thanks to a functional web site navigability.

The new Booking Engine system allows users to check rooms availability for any period and to reserve rooms on line simply through credit card in security for reservation.

With the web site restyling the surroundings area has been enlarged through new web pages including important informations and images concerning the Fiumicino Airport, the New Expo Fair Rome, the Leonardo Shopping Center and many other interest points near the Hotel.
The integration with Google Maps allows user to receive detailed informations about distances and travelling times.